Metal Choice FAQ's
Choosing the Right Metal type
The metal you choose plays a vital role in the look, durability, and longevity of your engagement ring. Below, we answer the most common questions surrounding 14k vs 18k gold, platinum, and gold colour to help you make an informed decision.

What is the difference between 14k and 18k gold?
14k gold contains 58.5% pure gold, while 18k gold contains 75% pure gold. 18k gold offers a richer colour, whereas 14k gold provides increased durability due to its higher alloy content.
Which is better for everyday wear — 14k or 18k gold?
Both are suitable for everyday wear; however, 14k gold is generally more resistant to scratches. It is often recommended for active lifestyles or those prioritising durability.
Does 18k gold scratch more easily than 14k?
Yes. With a higher percentage of pure gold, 18k gold is softer and may show signs of wear more quickly. These marks are normal and can be professionally polished during maintenance.
What are the benefits of choosing platinum?
Platinum is naturally white, highly durable, and does not require rhodium plating. It develops a soft patina over time rather than wearing away, making it ideal for heirloom pieces.
Is platinum stronger than gold?
Platinum is denser and heavier than gold. While it can scratch, the metal is displaced rather than lost, helping maintain setting integrity.
What is the difference between white gold and platinum?
White gold is an alloy that is rhodium plated for brightness, while platinum is naturally white. White gold may require periodic replating, whereas platinum maintains its colour naturally.
How do I choose between yellow, white, and rose gold?
Yellow gold offers warmth and tradition, white gold provides a modern look, and rose gold adds a romantic blush tone. Skin tone, lifestyle, and personal style all influence the best choice.
Does gold colour affect the appearance of the diamond?
Yes. White metals enhance a diamond’s whiteness, while yellow or rose gold can add warmth and contrast. We help ensure your metal choice complements your diamond beautifully.
Is white gold more affordable than platinum?
Generally, yes. White gold is more affordable due to its lower density and material cost. Platinum’s price reflects its weight, rarity, and durability.
Can I customise my ring metal and colour at AG & CO Jewellery?
Absolutely. All AG & CO rings can be crafted in 14k or 18k gold, platinum, and a range of gold colours. Our team will guide you through the options to ensure a perfect match.
Expert guidance, tailored to you — every step of the way.